Japanese singer Shirose of WHITE JAM has set social media on fire with his new solo release “Magnet (磁石)” — a music video that pushes the boundaries further than anything else in J-pop right now. The 40-year-old artist, known for weaving sexuality into his solo work, appears nude from the very first frame of the video, and fans online have joked it is “basically an orgy.”
Shirose (Credits: WHITE JAM Official/YouTube)
Shirose is no stranger to controversy. In addition to being the frontman of WHITE JAM, he has worked behind the scenes for major stars, including providing backing vocals on several of SHINee’s Japanese releases. But his solo career has always been where he lets loose, leaning into provocative themes that most idol-fronted groups would never touch.
Magnet Leaves Nothing to the Imagination
The new video opens with the singer fully nude, save for a strategically placed blur, and only escalates from there. Throughout the clip, honey is poured and rubbed across his body, dancers crowd around him in barely-there outfits, and intimate scenes with multiple male dancers unfold in quick succession.
It is a deliberately shocking piece of work — one that feels more like a performance art film than a standard music video. Shirose has built a reputation for exactly this kind of boundary-pushing, and “Magnet” might be his boldest statement yet.
Fans Are Divided — and Buzzing
Reactions have been split down the middle. Longtime fans praise the 40-year-old for releasing music entirely on his own terms, calling the video a fearless expression of artistic freedom. Critics, meanwhile, have called it gratuitous, with some Korean netizens expressing disgust at the overtly sexual imagery.
Either way, the strategy is working: the video has people talking, sharing clips, and debating where the line between art and provocation really sits. At an age when many idols are winding down, Shirose is leaning harder into controversy than ever — and his brand has never been louder.
Also Read: KPop Demon Hunters 2 Lands Guaranteed Theatrical Release After First Film’s Record-Breaking Netflix Run | TWICE’s Dahyun And Cha Woo Min Begin Filming Romance Film “Clouds Roll Like Gureumi”
Source: Koreaboo — read the full story there.