Four Hands, Two Sonatas has topped the October drama brand reputation rankings, leading a new monthly chart from the Korean Business Research Institute. The rankings offer a snapshot of which dramas are generating the most buzz right now — not just through viewing figures, but through the wider conversation around them.
October drama brand reputation rankings put Four Hands, Two Sonatas at No. 1 with a brand reputation index of 6,743,329, comfortably ahead of the rest of the field in a month packed with popular titles.
How the October Drama Brand Reputation Rankings Were Calculated
The rankings were determined through an analysis of consumer participation, media coverage, interaction, community awareness, and viewership indexes for 21 popular dramas. The underlying big data was collected from September 8 to October 8, giving a roughly month-long window into audience behaviour.
That mix matters, because brand reputation is not simply a ratings chart. A drama can rank highly because viewers are talking about it, searching for it, sharing clips, or engaging with its stars online — even if another show edges it out in raw viewership. It is a measure of cultural heat as much as audience size.
Four Hands, Two Sonatas Leads With 93.55 Percent Positive Reactions
Four Hands, Two Sonatas topped the list with a brand reputation index of 6,743,329. High-ranking phrases in the drama’s keyword analysis included Song Kang and Lee Jun Young, while its highest-ranking related terms included grow, understand, and comfort. The show’s positivity-negativity analysis revealed a score of 93.55 percent positive reactions — a strikingly warm response from audiences.
Those keywords paint an interesting picture. Words like grow, understand and comfort suggest viewers are connecting with the drama emotionally, rather than simply following a plot twist or a cliffhanger. When a show’s conversation is dominated by that kind of language, it usually means the characters and relationships are landing, not just the story beats.
The presence of Song Kang and Lee Jun Young at the top of the keyword analysis also underlines how much star power still drives drama buzz. Their names are among the first things audiences associate with the show, which helps explain why it has pulled so far ahead of the pack.
Love on the Menu, The Ordinary Jackpot and the Rest of the Top Five
Love on the Menu rose to second place with a brand reputation index of 5,600,003 for October, while The Ordinary Jackpot took third place with 3,770,699. The gap between first and second is notable, but both shows sit well clear of the rest of the top five.
Flex x Cop 2 came in at a close fourth with 3,406,911, while Our Happy Days rounded out the top five with a score of 3,242,791. The closeness between third, fourth and fifth suggests a genuinely competitive month, with several dramas fighting for attention at the same time.
For fans, these monthly rankings are also a useful discovery tool. A show climbing into the top five is often a sign that word of mouth is building, and that new viewers are joining the conversation mid-run. With the data covering early September to early October, the chart captures that momentum at its peak.
Also Read: October Actor Brand Reputation Rankings: Song Kang Holds No. 1, Koo Kyo Hwan Jumps to No. 2 | A Love Other Than Yours: Ahn Eun Jin, Seo Kang Jun and Jo Aram Share an Awkward Meal After Shocking Cliffhanger
Source: Soompi — read the full story there.
