Independent Talent Group has been appointed creative commercial agency for Outernet London, the immersive U.K. entertainment venue, Variety reports exclusively. The partnership will unite Independent’s substantial client list — artists, filmmakers, creators, musicians and producers — with Outernet’s immersive capabilities.
The central London entertainment district offers wrap-around immersive digital screens that rank among the largest and most advanced in the world, alongside live entertainment venues spanning its flagship Now Building, grassroots venue The Lower Third and the upcoming UMusic Hotel Denmark Street, among others.
Independent Talent Rep Outernet London: The Deal
Having launched in 2022, Outernet now attracts a staggering 120 million visitors annually, making it one of the most visited entertainment districts in the world. Under the new arrangement, Independent Talent will drive the venue’s creative commercial strategy — a role that puts the agency at the center of how one of London’s biggest cultural stages sells and stages itself.
Why Outernet London Matters for Live Music
The partnership signals how aggressively immersive venues are courting top-tier talent representation. Outernet’s mix of massive digital canvases and live rooms — from the flagship Now Building to grassroots favorite The Lower Third — gives artists a new kind of canvas in central London, and Independent’s roster now gets first call on that stage.
Outernet London (Credits: Variety)
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Source: Variety — read the full story there.
