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The AI fitness instructors selling unreal gains

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On a beach in North Tyneside, fitness instructor David Fairlamb is putting nearly 40 people of all ages through their paces in a group training session.

He has worked in the fitness industry for 30 years – long before social media, let alone artificial intelligence.

Fairlamb, 54, believes AI has its place in fitness programmes and nutrition, but says it cannot fully replace real-life coaching.

“You cannot beat that real person, that real connection, the accountability,” he says.

When shown the AI‑generated adverts that breached advertising rules, his reaction is immediate.

“It’s so wrong. It’s so misleading. And it’s so worrying for younger kids,” he says.

“These ads talk about 28‑day transformations. I’ve been doing this for 30 years and I’m telling you now – that just doesn’t happen. You’ve got no chance.”

Fairlamb recently started working alongside his daughter Georgia Sybenga, 25, who says even people who grew up around social media struggle to tell what is real.

“Sometimes I question it myself,” she says. “Some of them, you really can’t tell.”

Both worry a constant exposure to idealised, artificial bodies can damage confidence – particularly among young people.

“They think ‘I could look like that in 30 days’,” Fairlamb says. “But that body might not even be real. For young lads, for their mental health, it’s really concerning.”

Sybenga also warns AI‑generated fitness programmes do not have the full picture.

“It doesn’t take into consideration injuries or health conditions, so… you could injure yourself,” she says.

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Man City charges: CEO Ferran Soriano issues defiant message to European club bosses

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Manchester City chief executive Ferran Soriano has issued a defiant message to the executives of other teams about the club being found guilty of a majority of Premier League charges, BBC Sport has been told.

He was speaking at a board meeting of European Football Clubs (formerly the ECA) in Copenhagen before its general assembly on Tuesday.

Soriano was said to have vowed to fight the charges and the process had a long way to run, reiterating what the club’s chairman Khaldoon Al Mubarak said in a letter to fans.

City were accused of a wide range of rule breaches, centering around claims they inflated sponsorship revenue from connected companies and made other “off the books” payments to circumvent financial regulations.

On Friday, it emerged they had been found guilty of the vast majority of the 115 charges brought against them.

Premier League clubs are seeking legal advice about compensation relating to the charges, while BBC Sport has been told City will appeal.

Sanctions are yet to be announced, but repercussions could include a points deduction, expulsion from the top flight or a huge fine.

The Premier League has declined to comment, while City released a statement saying the “Premier League process remains ongoing with significant elements to be completed, and subject to strict confidentiality”.

Chairman Al Mubarak told supporters on Saturday he was confident the club would prove their innocence.

“The Premier League process still has a long way to run, and our confidence and intent in proving the club’s innocence is just as strong as when this began,” he said.

“There are so many things that I would like to be able to share with you to help you understand why we feel so confident in our position.

“But the strict confidentiality of the legal process and our determination to respect it means I cannot do that at the moment. Even this letter underwent several legal checks to make sure it complies.”

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Man City ruling: Joe Harts trusts club chairman Khaldoon Al Mubarak’s claims they are innocent of breaking Premier League’s financial rules

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Hart twice won the Premier League (2011-12 and 2013-14) and League Cup (2013-14 and 2015-16) as well as the FA Cup (2010-11) during his time at City.

The 39-year-old said because there was “nothing concrete”, it was matter of allowing things to “play out” and none of his achievements are in any way tarnished.

Hart added: “If Man City are found guilty, which I don’t think they are because of what Khaldoon said, then there’s conversations to be had.

“But right now I’m very confident and very, very calm. I’m very proud of what I’ve achieved and what I did with Manchester City and what we achieved as a team. And that doesn’t change. That doesn’t change until you tell me.”

City were accused of a wide range of rule breaches, centering around claims they inflated sponsorship revenue from connected companies and made other “off the books” payments to circumvent financial regulations.

Hart said it hadn’t “crossed my mind” to talk about the news with his former City team-mates because he “can’t get involved in the ifs, buts and maybes”.

“I did what I did. I lined up 11 v 11 and had it out on the pitch. I won some games, lost some games, drew some games, and I shook hands and I walked off,” he said.

“I know what I did, I know what we did, and I know how it happened. It didn’t feel like we were scheming or plotting.”

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