Official Participation Rules & Terms
The Athletic’s English Football Pick’em (“Competition”) is operated by The Athletic Media Company (“The Athletic”).
NO PURCHASE NECESSARY
No purchase, payment, or subscription is necessary to enter or win the Competition. Purchasing a subscription or any other product or service from The Athletic will not improve a participant’s chances of winning.
ELIGIBILITY
The Competition is open to individuals aged 18 years or older at the time of entry who are legal residents of the United States, the United Kingdom, Ireland, and Canada (excluding Quebec), except where prohibited or restricted by law. Entry is open worldwide except where prohibited or restricted by applicable law. Current subscribers and non-subscribers of The Athletic are eligible to participate. Employees, contractors, agents, officers, directors, and representatives of The Athletic Media Company, its parent companies, subsidiaries, affiliates, and their immediate family members (spouse, parents, siblings, children) and household members are not eligible to participate or win prizes. Participants are responsible for ensuring that participation in the Competition is lawful in their country of residence.
COMPETITION PERIOD
The Competition begins on August 19, 2026 at 12:00 AM Eastern Time and ends following completion of the final applicable Premier League match of the 2026 – 2027 season, currently scheduled for May 30, 2027 (“Competition Period”), subject to match changes, postponements, cancellations, or other changes to the Premier League schedule.
The Competition consists of 38 Matchweeks corresponding to the 2026 – 2027 English Premier League season. The Athletic may adjust the timing or administration of a Matchweek if Premier League matches are rescheduled or otherwise changed. Predictions for a match must be submitted before that match’s scheduled start time. Predictions submitted after the applicable match has started will not be counted.
HOW TO ENTER
To participate, users must provide a valid email address or hold an existing account with The Athletic. Limit one account and one Competition entry profile per individual. Participants must submit their predictions before the applicable match cutoff time. The Athletic reserves the right to verify a participant’s eligibility and identity at any time.
COMPETITION MECHANICS
Each Matchweek, participants will predict the outcome of all ten (10) scheduled Premier League matches, selecting one of the following outcomes for each match:
- Home — the home team wins;
- Draw — the match ends in a draw; or
- Away — the away team wins.
If a Matchweek contains a match that is postponed, cancelled, abandoned, or otherwise not completed in accordance with The Athletic’s scoring rules, The Athletic may exclude that match from the applicable Matchweek or make another reasonable adjustment to preserve the integrity and fairness of the Competition.
SCORING
For each Matchweek:
- Correct prediction: Each correct Home, Draw, or Away prediction is worth three (3) points.
- Bonus point: A participant receives one (1) additional bonus point for each match in which the participant correctly predicts the result and The Athletic’s designated prediction for that match is incorrect.
- Sweep bonus: A participant who correctly predicts all ten (10) Matchweek results receives an additional five (5) point Sweep bonus.
Accordingly, a participant may earn a maximum of forty-five (45) points in a Matchweek, assuming all ten predictions qualify for the one-point bonus and the Sweep bonus.
The Athletic will determine whether a prediction is correct based on the official result of the applicable Premier League match. For purposes of scoring, a match result is determined by the result at the final whistle, including the conclusion of regulation, any applicable stoppage time, or the result of any applicable extra time or a penalty shootout, unless otherwise expressly by The Athletic for a particular match.
MATCHWEEK CO-CHAMPIONS
At the conclusion of each Matchweek, the participant or participants with the highest number of points for that Matchweek will be designated the Matchweek Champion(s). If two or more participants finish a Matchweek with the same highest score, all such participants will be Co-Champions. There will be no tiebreaker for determining the Matchweek Co-Champion. Being named a Matchweek Co-Champion does not by itself confer an annual prize. Annual prizes are determined based on cumulative Competition points as described below.
ANNUAL LEADERBOARD
A participant’s Competition score is the total number of points earned across all 38 Matchweeks, including all applicable correct-prediction points, bonus points, and Sweep bonuses. At the conclusion of the Competition Period, participants will be ranked according to their cumulative points. The top one hundred (100) finishers on the final annual leaderboard will each receive one (1) free one-year subscription to The Athletic, subject to the tie provisions below.
ANNUAL LEADERBOARD TIES
If participants are tied at a position that affects eligibility for an annual prize, The Athletic will not use the Matchweek Co-Champion no-tiebreak rule to resolve the annual leaderboard. Instead, if a tie occurs at the prize boundary, all participants tied for the applicable position will receive the annual subscription prize. For example, if participants are tied for 100th place, all participants tied for 100th place will receive the annual subscription prize. The Athletic may therefore award more than one hundred (100) annual prizes if necessary to honor the tie provisions above.
PRIZE DETAILS
One hundred (100) annual prize positions are available, subject to the annual leaderboard tie provisions above. The top one hundred (100) qualifying finishers will receive one (1) free one-year subscription to The Athletic. The approximate retail value (“ARV”) of each subscription is $60 USD.
Prizes are non-transferable and may not be exchanged for cash, resold, or substituted by winners, except that The Athletic reserves the right to substitute a prize or prize component of equal or lesser value if necessary. Winners are solely responsible for any and all local, state, federal, or other applicable taxes associated with prize acceptance and use.
WINNER NOTIFICATION AND PRIZE FULFILLMENT
Annual prize winners will be notified using the email address associated with their Competition entry or The Athletic account.
Winners may be required to:
(i) confirm eligibility;
(ii) provide additional information reasonably required for prize fulfillment; and
(iii) complete and return any required prize-claim or eligibility documentation within the period specified by The Athletic.
If a winner cannot be contacted, fails to respond within ten (10) days, is found to be ineligible, or declines the prize, The Athletic may select an alternate winner or otherwise dispose of the prize as permitted by applicable law. Prizes will be delivered digitally where possible.
PARTICIPANT CONDUCT
Participants must not:
- use bots, scripts, automation, or other artificial means of entry;
- create or operate multiple accounts or Competition profiles;
- submit predictions on behalf of another person;
- manipulate, interfere with, or attempt to manipulate the Competition or its scoring;
- engage in fraudulent, abusive, unlawful, deceptive, or unsporting behavior; or
- otherwise attempt to obtain an unfair advantage over other participants.
The Athletic reserves the right to disqualify any participant who violates these Terms or whom The Athletic reasonably believes has attempted to compromise the integrity or fair operation of the Competition.
TECHNICAL ISSUES
The Athletic is not responsible for technical failures; interrupted or unavailable services; internet or connectivity issues; delayed, incomplete, inaccurate, or corrupted entries; system outages; platform malfunctions; or other technical problems that may affect participation or scoring. The Athletic may suspend, modify, or cancel the Competition, or any portion of it, where reasonably necessary to preserve fairness, integrity, security, or proper operation, including in response to technical failures, fraud, abuse, or circumstances beyond The Athletic’s reasonable control.
PRIVACY AND DATA PROTECTION
Personal information collected in connection with the Competition will be used to administer the Competition and otherwise processed in accordance with The New York Times Company’s’ Privacy Policy available at: https://help.nytimes.com/10940941449492-The-New-York-Times-Company-Privacy-Policy. Participants may exercise any applicable privacy rights in accordance with the Privacy Policy and applicable law.
UK/EU CONSUMER & PROMOTIONAL COMPLIANCE
This Competition is intended to be a free promotional competition and not a gambling service, lottery, or betting activity. No payment or purchase is required to enter or participate. The Athletic will administer the Competition fairly and transparently and in accordance with applicable law. Participants should note that the legal treatment of promotional competitions may vary by jurisdiction. A list of winners may be made available where required by law. Participants may object to publication of their personal information by contacting The Athletic, subject to The Athletic’s legal obligations. If any provision of these Terms is found unenforceable under applicable local consumer law, the remaining provisions will continue in full force and effect. Nothing in these Terms limits any mandatory consumer rights that cannot legally be excluded under applicable law.
LIMITATION OF LIABILITY
Nothing in these Terms excludes or limits liability for (i) death or personal injury caused by negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any liability that cannot legally be excluded. Subject to the above, The Athletic shall not be liable for (x) indirect or consequential losses; (y) loss of profits, data, goodwill, or opportunity; or (z) technical failures, Competition interruptions, match changes, postponements, cancellations, or other disruptions beyond The Athletic’s reasonable control.
GENERAL CONDITIONS
The Athletic reserves the right to amend, suspend, or terminate the Competition or these Terms where reasonably necessary, including in cases of fraud, abuse, technical failure, legal or regulatory requirements, match changes, operational necessity, or circumstances beyond The Athletic’s reasonable control. Any material amendment will be communicated in a manner reasonably calculated to notify participants. The Athletic’s decisions regarding the administration, scoring, eligibility, and results of the Competition are final and binding, subject to applicable law.
GOVERNING LAW
These Terms are governed by the laws of the State of New York, United States, without regard to conflict-of-law principles. If participants reside in the UK, EU, or another jurisdiction with mandatory consumer protection laws, those laws may also apply to the extent required. State and federal courts located in New York, New York shall have exclusive jurisdiction except where applicable law provides otherwise.
ACCEPTANCE OF RULES
By participating in the Competition, participants agree to be bound by these Official Participation Rules & Terms and all decisions made by The Athletic in connection with the Competition. By entering, participants acknowledge that they have read and understood these Terms and agree to comply with all applicable laws and regulations.