Entertainment
Spanish and Portuguese-Language Shows Are Surging
Over the past two years, global audience demand for Spanish and Portuguese language series has risen 25%. While cross-border hits are no longer a novelty in streaming, the nature of this growth marks a fundamental shift. This growth has not been driven by regional neighbors or traditional diaspora markets, but by non-traditional export destinations across Asia, Europe and the Middle East.
Between 2024 and September 2026, demand for Ibero-American content boomed in several unexpected regions. Major East Asian markets registered some of the sharpest increases globally, led by South Korea (+243%), Japan (+148%), and China (+119%).
Then there’s the Turkish reversal. For years, Turkish soap operas have found eager audiences across Latin America. The trend over the past two years suggests that cultural exchange may now be working in the opposite direction, with Turkish demand for Spanish and Portuguese series more than doubling in that time.
Meanwhile, there was a consistent rise in demand for Spanish/Portuguese language series across Nordic countries over the past two years.

A four-quadrant appeal is likely helping these series travel successfully across wildly different cultural landscapes. Many of the global export success stories of the past few years actually have distinct audience skews. For example, Parrot Analytics’ audience demographic data shows Japanese series, in particular anime, leaning heavily toward young males, while K-dramas tilt toward younger women.
In contrast, Spanish and Portuguese series sit almost dead-center on the demographic spectrum, achieving a near-perfect balance between male and female viewers, as well as across age groups. This four-quadrant versatility makes them broadly appealing as they find new fans globally.

Leveraging existing intellectual property is one way that new shows can cut through an increasingly saturated global market. Some of the most globally successful Ibero-American exports have won with this strategy. In particular, Spanish and Portuguese literary adaptations have had three times higher global demand than non-IP-based original series this year.
High-profile prestige adaptations are proving the power of this strategy. Shows like Netflix’s adaptation of Gabriel García Márquez’s “100 Years of Solitude” and the Argentine sci-fi classic “The Eternaut,” adapted from a classic comic, have demonstrated that local heritage IP can command massive international attention and break through beyond traditional export markets.
Our Streaming Economics model calculates that “The Eternaut” alone has driven over 230,000 new subscriber signups for Netflix globally since premiering and was the most impactful Spanish-language title for the platform at driving subscriber acquisitions during that time.
As streaming platforms prioritize content efficiency and real financial results, Spanish and Portuguese titles are proving they can deliver on a global scale well beyond their traditional markets.
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movies
Paramount To Move Its Class B Shares From Nasdaq To New York Stock Exchange In Early October
Paramount said Friday it plans to start moving the listing of its Class B shares from the Nasdaq to the New York Stock Exchange in early October.
Noting the still-pending $110 billion merger with Warner Bros. Discovery as a key variable, the company said in an SEC filing that the date of the shift could be subject to change. As of now, listing and trading of Class B common stock will end as of the close of the market on October 5 and begin on the NYSE on October 6.
CEO David Ellison told employees on Monday after legal settlements were reached with state attorneys general and the Writers Guild of America that the merger was tentatively on track to close about two weeks from that date. If that timeline holds up, that would put the close on October 5.
Both the Nasdaq and the NYSE have media and entertainment listings. The Nasdaq has long been more weighted toward tech companies, including Netflix. The Walt Disney Co.’s shares are among those traded on the NYSE.
A federal judge is scheduled to preside over a hearing on Monday to review the settlement and hear from the parties in the suits, with the hearing pushed back from its original date on Thursday of this week. The Block the Merger coalition and other opponents of the deal have filed amicus briefs reiterating their objections. The judge can alter terms of the settlement or even reject it outright, though instances of the latter have been rare.
If the deal is not closed by October 1, Paramount has agreed to pay WBD shareholders a $7 million per day “ticking fee.” The fee was a sweetener it volunteered earlier this year as a way of outmaneuvering Netflix in its pursuit of WBD.
Since the legal truce was declared, the industry has been reeling given that the timing and the terms of the settlement were both surprising. The combination will redraw the Hollywood map, putting two century-old studios, HBO and CBS under one roof and giving Warner Bros. its fourth corporate owner in the past eight years.
To the surprise of many observers of the case, Paramount is not being required to sell assets or make structural changes as part of the takeover. They are instead making financial commitments to domestic production, worker retraining as well as pledges regarding the number of annual theatrical releases and conducting separate pay-TV negotiations with distributors. The consent decree governing those commitments, which lasts five years, has prompted criticism in recent days given the perceived leverage of the plaintiffs since they filed suit in mid-July. Federal regulators had already approved the transaction.
Paramount said in Friday’s filing that its board of directors on Friday had authorized the stock move. The company expects to distribute warrants to purchase Class B shares on October 13, though that action will depend on the merger being closed.
The merger “is subject to further closing conditions, and the ultimate timing for the closing of the WBD merger, if any, is not yet certain,” the filing noted. As a result, the company said it may choose to cancel or postpone the move.
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movies
NYFF 2026 Fires Up With ‘Artificial’, ‘You Can See Everything’, ‘NAZA’
The New York Film Festival opens Friday night with a lineup featuring great films of 2026 along with heavy-hitting world premieres. Artistic director Dennis Lim insists the global bows are not “the be all, end all,” but if they come he credits the vibrant Big Apple audience.
“The New York audience engages with a film in a way that is meaningful to filmmakers and that creates a memorable launch for a film, so I would credit our audience for that,” Lim tells Deadline of this year’s slate, which includes Nathan Fielder and Lance Oppenheim’s Elizabeth Holmes doc You Can See Everything, NAZA by Yuval Abraham and Rachel Szor, and world premieres from Luca Guadagnino’s Sam Altman biopic Artificial to Tony Gilroy’s Behemoth!, Tom McCarthy’s The Statement and the sequel Godzilla Minus Zero by Takashi Yamazaki.
Jonathan Glazer, Paul Thomas Anderson and Ava DuVernay will also world premiere new documentaries at this year’s NYFF, which runs through October 12.
“These films came to us and decided to premiere with us with for different reasons. It just so happens we have a certain number of them this year, which shows that we have proven in the last few years that we can be a pretty good place to launch a film,” Lim says.
NYFF’s 64th edition opens tonight at Lincoln Center’s Alice Tully Hall with James Gray’s Paper Tiger. DuVernay’s 14th, a direct follow-up to her acclaimed 2016 documentary 13th (which opened NYFF that year), is the closing-night selection.
Asked to tick down the lineup, Lim says Artificial “was in flux for a while with the change in ownership. When the film was at Amazon we did have conversations about it. It was not going to be a 2026 film. That changed when it landed at Neon” to join the indie distributor’s awards slate. Amazon dropped the nearly finished $50 million film after making a massive investment in Altman’s OpenAI, noting the project would be better served elsewhere. Neon acquired global rights in June.
Godzilla, conversely, “came pretty early, long before it was finished. There’s a tremendous amount of intricate effects work on the film. We started the conversation early in the spring. They did not do festivals with the previous film, which was a huge success for Gkids and Toho, and they were interested in doing something different with this one. We saw an unfinished version in the summer and though it would be really fun,” Lim tells Deadline.
“The Elizabeth Holmes documentary, obviously, had been in the works for a while. I knew of the existence of the film but was sworn to secrecy when they wanted to have maximum impact in Telluride. It was always understood that it would be a surprise there, and we would announce thereafter.”
You Can See Everything from A24 world premiered as a secret screening at Telluride, gobsmacking the audience. The Theranos founder allowed the filmmakers into her San Diego home with unfettered access in 2023 during the days before she reported to prison after being found guilty of defrauding investors.
Wrote Deadline’s Pete Hammond in his review: “Nothing seems to be off limits as they agree to be miced-up for at least 12 hours a day, wide-angle cameras in place to get all movements, with other cameras getting closeups. Fielder immerses himself in this weird world as someone she comes to trust, much to his astonishment, becoming so close she asks him along on that last drive to prison.”
The doc is Fielder’s feature film directorial debut. His 2023 Showtime comedy The Curse was the first and one of the few television series to world premiere in the NYFF’s main lineup, Lim recalls.
NAZA, which world premiered in Venice, was a late addition. The investigation into Israel’s mass killing of civilians in Gaza was shot at night on rooftops in Tel Aviv where the filmmakers interviewed Israeli military intelligence officers and soldiers about destruction and loss of life.
“Films are not made in vacuum, they are made by people. There has not been another year where I felt the films to be so directly in conversation with the real world, really are tackling contemporary reality head on,” Lim says. “I think whether they are documentaries or fiction, all films emerge from this world that we all live in together, the reality that we share, and they will engage with real world institutions.”
This year’s festival has set 119 films — 75 features and 44 shorts – across its Main Slate, Spotlight, Currents and Revivals sections along with a series of talks complementing the lineup.
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movies
Narcos Director Andrés Baiz Police Helicopter Thriller Helo
Action films have proven to be massively successful for Netflix, which has been minting hits with titles such as crime thriller The Rip, sci-fi flick War Machine, survival thriller Apex, and shark pic Thrash, just this year alone.
Now, the streamer is looking to bring back, or reinvent, the police helicopter action thriller.
Netflix is in development on Helo, setting Andrés Baiz to direct the feature. Edward Berger, the filmmaker behind All Quiet on the Western Front and Conclave, is producing via his Nine Hours banner with partner Luke Rivett.
Baiz is already a known quantity at Netflix thanks to his work on crime shows such as Narcos and Griselda. But he recently wrapped production on Jamie Foxx sports drama Fight for 84, which execs feel will be a knockout for the streamer in 2027. They were thus ready to quickly get him onto another feature.
While plot details are being kept in the fuselage, it is known that Berger and Rivett brought the concept to executives, who then enlisted Patrick Aison, known for his work on the recent live-action Predator movies, to write the script.
The studio whirred to what has been described as Aison’s fresh and distinct take on the police helicopter angle, which really hasn’t been explored since 1983’s thriller Blue Thunder. That movie starred Roy Scheider and was directed by John Badham.
Sources say the project is being described as “End of Watch meets Top Gun.”
Colombian-born Baiz is known for his gritty series work, most of which has been for Netflix. He directed many of the key episodes of its acclaimed crime show Narcos and Narcos: Mexico, and the entirety of Griselda, the crime drama mini-series that starred Sofia Vergara as crime lord Griselda Blanco. He also directed episodes of the streamer’s adaptation of DC/Vertigo comic The Sandman.
Baiz is repped by CAA, Management 360 and Hansen Jacobson.
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