Tech
Founder Shares Value of Resilience in Entrepreneurship
Salome Mikadze-Struk is no stranger to adversity. The daughter of refugees, she built a software-development business as an undergraduate at the height of the COVID-19 pandemic and kept it running despite the outbreak of war in her native Ukraine. Now, she’s drawing on her experiences to mentor tech-startup founders and speak publicly about the importance of resilience in entrepreneurship.
Mikadze-Struk was studying at Georgetown University, in Washington, D.C., when COVID-19 struck. Classes went online, and she moved back to Ukraine. In the midst of that disruption she saw an opportunity to develop her business idea, called Movadex, by tapping Ukraine’s pool of talented young engineers. Then Russia invaded in early 2022, during her final semester. Taking online classes from bomb shelters and helping employees evacuate to safer parts of the country was surreal, she says, but the team kept the company afloat and she graduated later that year.
In 2023, Mikadze-Struk took a hiatus from her business to pursue an MBA at Stanford University, which she completed this year. In her precious spare time she’s been advising startups and giving talks, using her unique perspective to promote the need for resilience in entrepreneurship—something she thinks is increasingly important in the software industry as AI coding tools upend old business models.
“You need to be okay with risk, you need to be resilient. You need to be okay with disruption and okay with uncertainty,” she says, “because this is inevitably going to be part of this industry for the foreseeable future.”
An Early Focus on Education
Mikadze-Struk’s parents had settled in Ukraine after fleeing conflict in the Abkhazia region of Georgia in the early 1990s. “They left everything behind,” she says. “You can look on Google Maps and zoom in on where their houses were and it’s all rubble.”
Despite this backstory, Mikadze-Struk says she and her sister had a conventional middle-class upbringing in Kyiv. Her father ran a small shop and her mother was a stay-at-home mom. Her parents placed an emphasis on education and encouraged her to study hard and take part in extracurricular programs such as Ukraine’s Junior Academy of Sciences, which introduces students to research.
“They weren’t rich, so they knew that our way to make it in life was not through investments, but through merit-based accomplishments,” she says.
When Mikadze-Struk was 14, her family discovered the newly launched Ukraine Global Scholars program, a nonprofit that helps talented students secure scholarships abroad. The program helped her win a full scholarship to the Emma Willard School, a private girl’s school in Troy, N.Y.
Discovering Tech
After graduating high school in 2018, Mikadze-Struk was accepted to Georgetown to study business administration. But it was outside the classroom that her career direction began to take shape. She won a startup competition with a medical device she had developed for a school project and, while the business idea didn’t go anywhere, it sparked an interest in entrepreneurship.
Ukraine’s software industry was booming, and she began attending startup events and competitions in her home country the summer before starting college. There she met her eventual cofounder Nor Newman.
Despite both being just 18, they saw a gap in the market. The pair noticed many founders had strong ideas but lacked the technical expertise to realize them, while talented engineering students often struggled to gain real-world experience. Newman had begun informally connecting startups with his college friends, but the pair soon saw commercial potential. “We realized we could actually create our own startup studio and help startups as a team, versus just connecting people,” says Mikadze-Struk.
Then, when the COVID-19 pandemic struck in early 2020, halfway through her sophomore year, it brought both disruption and opportunity for Newman and Mikadze-Struk. While travel restrictions and lockdowns made life complicated, there was also a surge of companies looking to move their business online. “COVID really skyrocketed everything we were doing,” she says.
Sensing an opportunity, Mikadze-Struk and Newman incorporated Movadex in Ukraine in early 2020. From the start, they decided to focus on not only providing engineering talent, but also helping startups with product development. Many times, says Mikadze-Struk, a founder’s vision for the software doesn’t line up with what users actually want. “What really helped us grow is not just the engineering or quality of code, but rather a holistic approach to creating a product and actually getting into the brain of the user,” she says.
Navigating Adversity
Back in Ukraine, Mikadze-Struk had to juggle this booming business with studying remotely—taking classes at night and working during the day. It was exhausting, she says, but it also allowed her to immediately apply what she learned in business classes to building her startup.
Having successfully navigated the pandemic, Mikadze-Struk was dealt another wild card. In early 2022, Russia invaded Ukraine and her life was again turned upside down. It was particularly traumatic for her family, having already been forced from their home in Georgia once by war.
In 2023, Mikadze-Struk took an extended leave from her company to pursue an MBA at Stanford.Christie Hemm Klok
“For my parents to experience their daughters going through all the same things they had gone through was really heartbreaking,” she says. “But at the same time, because I’d heard so much about their story of resilience I had power in me to not fully break down.”
On the day of the invasion the founders told employees to take the day off and emailed clients to warn of potential disruptions. The next couple of days were spent checking on staff and evacuating as many as possible to their headquarters in Lviv, in Western Ukraine.
By the following Monday the business was back up and running. Soon afterward, they partnered with the Lviv IT Cluster business association’s nonprofit arm to help resettle refugees from the eastern part of Ukraine, where strikes were focused, and offer job placements. Throughout this period, Mikadze-Struk was also completing her final year at Georgetown remotely. “Half of my senior year was actually spent in bomb shelters,” she says.
Promoting Resilience in Entrepreneurship
That summer, Mikadze-Struk graduated with a bachelor’s degree in business administration and learned she had been accepted onto Stanford University’s MBA program. In 2023, she took an extended leave from Movadex and moved to California. She also gave birth to her daughter in 2024.
Balancing studies and parenthood was already a full-time job, but she continued to engage with the startup ecosystem by volunteering as a startup mentor and public speaker. Now, after graduating from Stanford, she is stepping back into a more active leadership role at Movadex, where she hopes to drive the company’s expansion into the United States. She also wants to develop a stronger focus on helping customers understand and implement AI in their businesses.
While AI is undeniably disrupting the tech industry, Mikadze-Struk, now an IEEE Senior Member, is fundamentally optimistic about its impact. “The way AI democratized access to building software and to prototyping…is just mind blowing,” she says.
But it will require a significant shift in mind-set for engineers, especially junior developers hunting for jobs. They need to “fall in love with AI” and embrace it as a powerful copilot, she says. As these tools increasingly take over the nuts-and-bolts work of coding, engineers also need to nurture higher-level skills like systems thinking and architectural design.
Perhaps most importantly, given the rapid pace at which the technology is evolving, engineers need to nurture their adaptability and resilience. “It’s both exciting and scary, because you don’t know what tomorrow will bring.”
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HaloBraid raises $7M from Seven Seven Six to end the six-hour hair salon appointment
Box. Boho. Knotlesss. Most Black women understand exactly what those words refer to: Braided hairstyles. The thousand-year-old ritual is practically a rite of passage, and many Black women and girls even today sit in salon chairs, up to 12 hours at a stretch, as a stylist weaves patterns into their hair.
But that’s also the problem. For thousands of years, hair braiding has been a manual task. Until recently, that is. Speaking to TechCrunch, Yinka Ogunbiyi recalled when she was stuck alone in her London apartment during the COVID-19 pandemic and tried braiding her own hair: “It took me four days,” she said.
Ogunbiyi, who has an MS in engineering from Harvard as well as an MBA, had previously founded a smart cooking appliance company, and started looking at braiding as a technical problem to be solved.
After years of research, on Tuesday, she launched a robotics startup: HaloBraid aims to help salons speed up braiding with its first device, slated to launch later this year, that acts as a braiding assistant for professional stylists. The company has raised $7 million in a seed round led by Reddit co-founder Alexis Ohanian’s venture firm, Seven Seven Six.
Ogunbiyi didn’t go into much detail about the device, as she said there are still patents pending, but she did explain how it works: A stylist starts the braiding and then hands off the process to HaloBraid, which can finish the rest of the braid in seconds. She noted that the product is meant to be gentle on the hair, and that it can help finish both knotless and box braids.
In her research, Ogunbiyi found that people spend an estimated 8 billion hours braiding hair each year. She said in her survey of 2,000 people, 95% said they would get their hair braided more often if it took less time. Stylists, meanwhile, have to work long hours and can face health issues like carpal tunnel or arthritis.
To Ohanian, it was clear that there’s a sizable market and potential for returns for a device that can make braiding easier.
Ohanian is married to Serena Williams, a Black woman famous for some of her braided hairstyles on the tennis court. He also has two Black children who sport braided styles. “I’ve studied exactly how long these braiding sessions take,” he told TechCrunch, and added: “My oldest daughter loves the ritual for the first few hours, but by hour nine, everyone’s ready to call it a night.”
He noted how Dyson has helped transform tooling for hair styles (like with their famous hair dryer) while tech for textured hair remains unexplored “despite a loyal audience that’s eager to spend.”
“This is hardware’s moment,” he continued, citing other investments he’s made, like the rocket company Stoke and the asteroid mining company AstroForge. “An automated braider feels eminently buildable. This product is genuinely differentiated, with a clear go-to-market.”
Other investors in the seed round include AlleyCorp and Bling Capital. The startup will use the fresh funding for product development, manufacturing, and securing salon partnerships.
HaloBraid doesn’t have many competitors in the hair-braiding device market, with the most notable being Braidiant. Ogunbiyi said one reason it has been so hard to innovate in this space is that hair itself is quite difficult to deal with, especially when it comes to a process as intricate as braiding. In fact, she said hair is one of the “trickiest substrates in the world to manipulate,” and that she had to borrow methods from different industries, from material science to inkjet printing, to make this device.
Armed with fresh cash and validation, now the startup has to make it through launch day. But Ogunbiyi said she and her team of around 15 are already thinking about other devices to create, like one that can undo braids (a process that can often take just as long as the braiding itself).
“HaloBraid is our first product, but our larger vision is to create breakthrough technology that makes textured haircare faster, easier, more comfortable, and more joyful,” she said.
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Password manager maker LastPass says hackers stole customer support case data during Klue breach
Password manager maker LastPass is notifying customers that their personal information and customer support case records were stolen during a recent hack at one of its technology partners, marking the company’s latest data breach in recent years.
In an email shared with TechCrunch from an affected customer, LastPass said the breach occurred at market research firm Klue, and not its own systems. However, hackers abused their access to obtain reams of data about LastPass customers.
LastPass is the latest in a growing list of cybersecurity companies that have reported data thefts as a result of the breach at Klue, which the company disclosed last week. Several other affected companies include HackerOne, Recorded Future, and Tanium.
In a blog post that shared information about the incident, LastPass said the hackers took customers’ names, phone numbers, email addresses, physical addresses, as well as customer support case data and sales-related data.
LastPass said the company’s own infrastructure was unaffected, including customers’ password vaults.
It’s not yet known what was in the contents of customer support tickets, although they likely contain fragments of potentially private or sensitive information. Customers typically contact customer service when they are having a billing issue or need assistance in gaining access to their accounts. Past incidents involving customer support tickets have included credentials and government-issued identity documents.
Spokespeople for LastPass did not immediately respond to TechCrunch’s request for comment, or questions about the incident, including how many customers are affected by the incident.
LastPass has more than 33 million users and around 1.6 million paying customers as of 2024, according to its website.
LastPass previously experienced a data breach in 2022, in which hackers stole the company’s entire store of customer password vaults, which are used to store their sensitive credentials, such as passwords, tokens, and other personal and credit card numbers.
While the vaults were encrypted with master passwords only known to the customer, the breach allowed hackers to brute-force and crack the vaults offline with the weakest master passwords, and subsequently access the secrets inside. Several crypto thefts were later linked to the LastPass breach, after hackers were suspected of stealing the victim’s wallet keys by cracking their password vault.
Klue CEO Jason Smith said in a blog post that the company identified hackers in its systems on June 12. A hacking and extortion group called Icarus took credit for the breach, and have publicly threatened to release the stolen data if a ransom isn’t paid.
Smith has not responded to TechCrunch’s emails about the incident, including how many customers are affected or if the company has been in contact with the hackers.
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