By WWE is ringing in a new era for its UK communications, parting ways with the PR agency that has represented the company across the pond for the past six years.
(Credits: Fightful)
The Romans PR Agency has handled WWE’s UK communications since 2020, and their farewell statement was pure sports entertainment. “We enjoyed our six years of laying the SmackDown with WWE, and they were an important part of our Sport and Entertainment division’s formative years,” a spokesperson said. “But all good tag teams eventually run their course. Fortunately, this one came to an end without a People’s Elbow in sight.”
Ready10 Steps Into the Ring
Taking over the account is London-based firm Ready10, which will handle WWE’s communications around its live event schedule — including Monday Night Raw in Glasgow, Scotland on January 18, 2027 and Friday Night SmackDown in Manchester, England on January 22, 2027.
Ready10 Managing Partner Sophie Diner didn’t hide her excitement: “When it comes to entertainment brands, they don’t get much bigger than WWE. There is not a week of the year that WWE isn’t creating and delivering content to a global audience, so we’ve got plenty to get stuck into, and adding them to our client list has made childhood dreams come true for a lot of the Ready10 team!”
Who’s Calling the Shots
The account will be led by Diner alongside Ready10 Director Rob Leary, with both reporting to Joel Zietcer, WWE’s Senior Director of Communications. Ready10 also counts TikTok and McDonald’s among its clients, so WWE joins some heavyweight company.
With two major UK stadium-scale events on the horizon in January 2027, the new partnership will be tested early — and UK fans can expect plenty of noise around both shows.
Also Read: More wrestling coverage in our WWE section
Source: Fightful — read the full story there.
