GTA 6 has officially hit the airwaves. Rockstar Games‘ first TV commercial for the game — a 90-second spot seen on NBC Sports — is mostly last week’s launch trailer, but with some notable broadcast-friendly changes.
Lucia in GTA 6’s first TV commercial (Credits: Rockstar Games / IGN)
GTA 6 TV Spot Removes The Shower Scenes, Extends Other Shots
The biggest difference: the shower smooching scenes — all three of them — have been taken out of the TV cut. With those moments removed, several other scenes run slightly longer, giving fans a few extra milliseconds of footage to pore over.
Among the extended moments is a longer plane shot and, most interestingly for detail hunters, more screen time for Lucia’s fancy hair tech. Rockstar’s character detail work has been a talking point since the launch trailer dropped last week, and the TV spot gives it an extra showcase.
GTA 6 Release Date And The Xbox Question
The commercial also notably skips any mention of Xbox, a detail already drawing speculation from fans about platform positioning. What remains clear is that Rockstar is ramping its mainstream marketing machine into full gear — a TV spot on a major sports network signals the game is entering its final promotional push.
The 90-second ad is essentially the launch trailer re-edited for television, but for a game this anticipated, even a re-edit counts as new footage worth dissecting.
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Source: IGN — read the full story there.
