Top film and TV marketing leaders gathered on October 22 for an invitation-only dinner and candid conversation about the future of entertainment marketing. The event was co-hosted by Amazon Ads and Variety at BOA Steakhouse in West Hollywood.
Future of Entertainment Marketing Dinner (Credits: Variety)
Executives compared notes and talked shop about the buzzy subjects transforming the business and execution of marketing campaigns — from tune-in and image burnishing to whisper campaigns and event promotion.
Who was at the Future of Entertainment Marketing dinner
Among those in attendance were Angie Barrick of Warner Bros. Entertainment and Alexys Coronel of Amazon Ads, photographed in conversation at the gathering. The intimate guest list drew film and TV executives for what organizers described as a candid exchange of ideas among the people actually running the campaigns.
Why entertainment marketing is changing
The dinner arrives as entertainment marketing is being reshaped from multiple directions at once: AI-powered campaign tools, the migration of audiences to streaming, and new measurement frameworks. The topics on the table — how campaigns drive tune-in, how studios manage talent images, and how events and whisper campaigns still cut through the noise — reflect a business where the old playbooks no longer apply.
Amazon Ads has become an increasingly central player in the entertainment marketing conversation, pairing its advertising platform with premium content inventory on Prime Video. Its partnership with Variety on the dinner signals how closely the tech and trade press worlds now overlap with studio marketing strategy.
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Source: Variety — read the full story there.
