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Google updates AI search to include ‘expert advice’ from Reddit and other web forums

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Google is updating search to refine its AI experience by adding additional context to links, like conversations from web forums, as well as a feature that highlights links from a user’s news subscriptions.

While citing web forums and discussion boards can help users find answers to more niche queries, this design choice could also prove chaotic.

Image Credits:Google (opens in a new window)

Two years ago, Google overhauled its search experience to put AI front and center — when you search for something, Google will often summon an “AI Overview,” which has spurred mixed reception from users. People quickly pointed out how the feature could be exploited, since it failed to recognize sarcasm or information that comes from dubious sources. (It cited The Onion when telling someone to eat “one small rock per day,” and used Reddit to advise someone to put glue on their pizza to make the cheese stick better.)

Though Google’s AI Overviews have improved significantly, they still — like anything powered by an LLM — are prone to hallucination. A recent New York Times analysis found that the AI Overviews were correct about nine times out of 10. But for a company that processes trillions of queries a year, that success rate would mean that hundreds of thousands of searches turn up inaccurate results every minute.

Of course, not every search has an objective yes-or-no answer, which is why Google might want to pull in voices from web forums where people discuss such questions — there’s a reason why people often add “Reddit” to the end of their Google searches.

“For many searches, people are increasingly seeking out advice from others,” Google explains. “To help you find the most helpful insights to explore further, AI responses will now include a preview of perspectives from public online discussions, social media, and other firsthand sources. We’re also adding more context to these links, like a creator’s name, handle, or community name, to help you decide which discussions you might want to read or participate in.”

But now Google is complicating the role of its AI Overviews. Is the AI Overview supposed to answer a question, or is it supposed to serve you a variety of sources that might have the information you’re looking for? Isn’t that basically just a normal Google search?

Image Credits:Google (opens in a new window)

Google will, at least, add more context to where its AI Overview commentary comes from, which might help users decipher if they’re getting information from a trustworthy source. It’s similar to how ChatGPT or Claude will sometimes provide links that are supposed to back up its claims.

Still, we’d recommend double-checking that the AI is not hallucinating the validity of these citations.

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A 20-minute pitch wins Indian startup Pronto backing from Lachy Groom

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Lachy Groom, one of Silicon Valley’s most closely watched solo investors, decided to back Indian startup Pronto just 20 minutes into his first meeting with its 24-year-old founder.

The meeting, which took place in February through a mutual connection, led to Groom investing $20 million in Pronto as an extension of its Series B round, valuing the startup at $200 million after the investment — double its valuation just over two months earlier, as TechCrunch had previously reported. The deal came together within weeks, bringing the solo investor on board as the Bengaluru-based startup expands to meet growing demand for on-demand home services in India.

Groom said he was drawn to Pronto’s ambition to build what he called the world’s largest platform for organizing domestic labor, starting with India’s vast and largely unstructured workforce. “The work underneath that is genuinely hard, and most attempts in adjacent categories have struggled with the operational discipline,” he said, adding that Pronto founder Anjali Sardana (pictured above) and her team were operating “at a level I haven’t seen elsewhere in this space.”

Before founding Pronto in 2025, Sardana worked at Bain Capital and venture firm 8VC, where she gained early exposure to investing and high-growth startups. The startup connects households with workers for everyday tasks such as cleaning and basic home services.

The introduction was arranged through Paul Hudson, founder of Glade Brook Capital, who connected Groom and Sardana during her trip to San Francisco earlier this year. Glade Brook has backed startups founded by both: Pronto, which Sardana leads, and Physical Intelligence, where Groom is a co-founder. Hudson and Groom have also backed Indian quick-commerce startup Zepto.

Sardana said Groom’s investment approach is heavily founder-driven. “He indexes two things. One is the founder, and that’s 95% of it. If he loves the founder, then he will invest,” she told TechCrunch, adding that the rest comes down to the scale and potential of the business.

Groom’s bet comes as a clutch of startups in India race to build instant home services platforms, a category that is seeing rapid adoption among urban households as more consumers turn to on-demand help for everyday tasks.

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The opportunity is significant. A recent Bank of America note, reviewed by TechCrunch, estimates the instant home services market in India could grow into a $15 billion to $18 billion industry by the end of the decade, as companies including Pronto, Snabbit, and Urban Company’s InstaHelp compete for share in the fast-growing category.

Competition is intensifying, with heavy capital inflows and aggressive pricing, particularly to attract first-time users. Bank of America estimates that Snabbit and Urban Company’s InstaHelp each account for about 40% of the market, while Pronto has around a 20% share, even as it scales rapidly. The category is expected to remain “burn-heavy” over the next two to three years.

Despite trailing larger rivals, Pronto has been scaling rapidly, growing from around 18,000 bookings a day to 26,000 in just over a month. The startup is focused on driving repeat usage, betting that turning occasional demand into frequent, habit-driven usage will be key to winning the category, with its top 10% of users accounting for about 40% of bookings.

This growth has also brought challenges, particularly in building out supply. Pronto has expanded its network of service workers to 6,500, up from 1,440 in January. But Sardana said demand continues to outpace supply, making forecasting and capacity management key challenges as the startup grows.

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Barry Diller trusts Sam Altman. But ‘trust is irrelevant’ as AGI nears, he says.

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Billionaire media mogul Barry Diller doesn’t think OpenAI CEO Sam Altman is untrustworthy, despite recent reporting to the contrary. On stage at The Wall Street Journal’s “Future of Everything” conference this week, Diller vouched for the AI exec, who has been accused by some former colleagues and board members of being manipulative and deceptive at times.

Diller, who is friendly with Altman, was responding to a question about whether or not people should put their faith in Altman to ensure that artificial intelligence benefits humanity.

In particular, he was asked about the theoretical form of AI known as Artificial General Intelligence, or AGI, which could one day outperform humans on any task.

The media exec, a co-founder of Fox Broadcasting and chairman of IAC and Expedia Group, said that while he believes Altman is sincere in his pursuits, that’s not really the area of concern people should be focused on. Rather, it’s the unknown consequences that will result from AI.

“One of the big issues with AI is it goes way beyond trust,” Diller said. “It may be that trust is irrelevant because the things that are happening are a surprise to the people who are making those things happen. And I’ve spent a lot of time with various people who’ve been in the creation mode of AI, and they have a sense of wonder themselves. So…it’s the great unknown. We don’t know. They don’t know,” he explained.

“We have embarked on something that is going to change almost everything. It is not under-reported. Now, whether these huge investments are going to come through — I couldn’t care less. I’m not invested in it, but progress is going to be made,” Diller added.

Still, the media mogul said he believes that most of the people leading the charge are good stewards, saying he believes that Altman is sincere and “a decent person with good values.” (Diller wouldn’t say which of the AI leaders he thinks is insincere, we should note.)

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“But the issue is not their stewardship. The issue is … it’s dealing truly with the unknown. They don’t know what can happen once you get AGI, and we’re close to it. We’re not there yet, but we’re getting closer and closer, quicker and quicker. And we must think about guardrails,” Diller noted.

Plus, he warned, if humans don’t think about guardrails, then the alternative is that “another force, an AGI force, will do it themselves. And once that happens, once you unleash that, there’s no going back,” Diller said.

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Snap says its $400M deal with Perplexity ‘amicably ended’

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Snap no longer has a deal with Perplexity, the company revealed on Wednesday as part of its quarterly earnings report. The deal, announced last November, would have seen Perplexity’s AI search engine integrated directly into Snapchat. Perplexity was set to pay Snap $400 million in cash and equity over one year as part of the deal.

Snap said that the companies “amicably ended the relationship in Q1″ and that its sales guidance “assumes no contribution from Perplexity.” When Snap announced the deal as part of its third-quarter earnings last year, it said it expected revenue from the partnership to begin contributing to its financials in 2026.

The deal would have seen Perplexity integrated into Snapchat’s “Chat” interface, allowing users to ask questions and receive conversational answers directly within the app. Although the integration was being tested with select users, it never fully rolled out.

Snap CEO Evan Spiegel said at the time of the announcement that the deal reflected the company’s vision to use AI to enhance discovery on Snapchat, and that Snap was looking forward to “collaborating with more innovative partners in the future.”

Snap said in February that companies had “yet to mutually agree on a path to a broader roll out.”

Perplexity did not immediately respond to TechCrunch’s request for comment.

Snap revealed on Wednesday that Snapchat’s global daily active users (DAU) rose 5% year-over-year to 483 million, while monthly active users (MAU) also grew 5% to reach 965 million. The company attributed the growth to new features across the app, including Snap Map and its Lenses AR filters.

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“In Q1, we returned to growth in daily active users, accelerated revenue growth, expanded margins, and generated strong free cash flow,” Spiegel said in a press release. “We remain focused on disciplined execution as we invest in Specs and our longterm opportunity in intelligent eyewear and look forward to sharing more at AWE on June 16th.”

Snap said in April that it was laying off roughly 16% of its global workforce, impacting around 1,000 full-time employees, citing advancements in AI for the cuts.

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