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Tinder owner Match Group is slowing hiring to pay for its increased use of AI tools

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You might think the big story out of Match Group’s first-quarter earnings is Tinder’s turnaround. The dating app’s revenue is slightly up again after quarter-after-quarter of declines.

But we’d like to point to a comment the chief financial officer made about how the company is slowing its hiring right now because it needs more money to pay for AI tools for its employees.

Ah, yes, the good ol’ “let’s blame AI” strategy!

While speaking to analysts on the first-quarter earnings call, Match Group CFO Steven Bailey talked about how the dating app giant was investing in AI technology for internal use at the company — as well as how Match was paying for it.

“We’re making a big push around AI enablement. We’re giving every employee in the company access to all the cutting-edge tools. We’re giving them the training they need to succeed. We’re setting expectations. We really want to become an AI-native company,” Bailey said.

“We think it’s a huge opportunity. But these tools cost a lot of money, as I’m sure you know, and so the way we’re helping to pay for that is by slowing our hiring plans for the rest of the year,” he added.

The company assured investors that the impact would be cost-neutral, as the slowed hiring and lower headcount would make up for the increased software expenses. Plus, Match Group is betting that the increased productivity from employees’ use of AI will ultimately increase revenue growth, the number-cruncher explained.

While on the surface, this looks like another example of AI taking people’s jobs — in this case, forcing a company to lower its number of open positions — there’s likely more nuance to this story.

Let’s keep in mind that Match Group’s flagship app, Tinder, has been struggling in recent years. This quarter may be the start of a turnaround, as monthly active users declined by 7% in March compared with the far-steeper 10% drop a year ago. Tinder registrations also grew for the first time since 2024, but by a mere 1%, as Bloomberg pointed out.

This is perhaps a positive sign for Tinder. Or it might be a brief blip driven by users’ curiosity around various product improvements and new features, like IRL events. Time will tell.

Dating meets a generational shift

Match Group remains a company that has to work to squeeze more money out of an oft-dwindling, less active user base — which, to the company’s credit, it did exactly that. Match’s revenue was $864 million in the first quarter, up 4% year-over-year. However, its next-quarter estimates are coming in lower — around $850-$860 million, down 2% to flat year-over-year.

All these struggles come after many months of what appears to be a growing disinterest in the use of dating apps by younger people. This generational shift sees people opting to meet up in real-life, perhaps by pursuing an interest, like running, book clubs, or a hobby that connects them with other people, which then, in turn, expands their network, increasing their chance of meeting someone new.

The trend coincides with a resurgence of nostalgic tech, like digital cameras, flip phones, boomboxes, and even landlines, signaling a generation that’s feeling burned out by always-on connectivity and looking for analog pleasures.

Match Group is aware of this significant shift and says it’s pivoting to address the challenge by increasing the number of its own IRL events.

“Gen Z desperately wants to connect. They know they want to meet new people. They just want to do it in a low-pressure, low-stakes way that doesn’t feel like a job interview,” Match’s CFO Rascoff told investors on the call. “Traditional dating apps are very highly structured and can be intimidating to a user under 30. So, I think the growth of these alternative ways to meet new people speaks to how Gen Z is trying to find lower-pressure ways to connect.”

“We’ve obviously adapted our roadmap to this reality,” he said.

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A 20-minute pitch wins Indian startup Pronto backing from Lachy Groom

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Lachy Groom, one of Silicon Valley’s most closely watched solo investors, decided to back Indian startup Pronto just 20 minutes into his first meeting with its 24-year-old founder.

The meeting, which took place in February through a mutual connection, led to Groom investing $20 million in Pronto as an extension of its Series B round, valuing the startup at $200 million after the investment — double its valuation just over two months earlier, as TechCrunch had previously reported. The deal came together within weeks, bringing the solo investor on board as the Bengaluru-based startup expands to meet growing demand for on-demand home services in India.

Groom said he was drawn to Pronto’s ambition to build what he called the world’s largest platform for organizing domestic labor, starting with India’s vast and largely unstructured workforce. “The work underneath that is genuinely hard, and most attempts in adjacent categories have struggled with the operational discipline,” he said, adding that Pronto founder Anjali Sardana (pictured above) and her team were operating “at a level I haven’t seen elsewhere in this space.”

Before founding Pronto in 2025, Sardana worked at Bain Capital and venture firm 8VC, where she gained early exposure to investing and high-growth startups. The startup connects households with workers for everyday tasks such as cleaning and basic home services.

The introduction was arranged through Paul Hudson, founder of Glade Brook Capital, who connected Groom and Sardana during her trip to San Francisco earlier this year. Glade Brook has backed startups founded by both: Pronto, which Sardana leads, and Physical Intelligence, where Groom is a co-founder. Hudson and Groom have also backed Indian quick-commerce startup Zepto.

Sardana said Groom’s investment approach is heavily founder-driven. “He indexes two things. One is the founder, and that’s 95% of it. If he loves the founder, then he will invest,” she told TechCrunch, adding that the rest comes down to the scale and potential of the business.

Groom’s bet comes as a clutch of startups in India race to build instant home services platforms, a category that is seeing rapid adoption among urban households as more consumers turn to on-demand help for everyday tasks.

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The opportunity is significant. A recent Bank of America note, reviewed by TechCrunch, estimates the instant home services market in India could grow into a $15 billion to $18 billion industry by the end of the decade, as companies including Pronto, Snabbit, and Urban Company’s InstaHelp compete for share in the fast-growing category.

Competition is intensifying, with heavy capital inflows and aggressive pricing, particularly to attract first-time users. Bank of America estimates that Snabbit and Urban Company’s InstaHelp each account for about 40% of the market, while Pronto has around a 20% share, even as it scales rapidly. The category is expected to remain “burn-heavy” over the next two to three years.

Despite trailing larger rivals, Pronto has been scaling rapidly, growing from around 18,000 bookings a day to 26,000 in just over a month. The startup is focused on driving repeat usage, betting that turning occasional demand into frequent, habit-driven usage will be key to winning the category, with its top 10% of users accounting for about 40% of bookings.

This growth has also brought challenges, particularly in building out supply. Pronto has expanded its network of service workers to 6,500, up from 1,440 in January. But Sardana said demand continues to outpace supply, making forecasting and capacity management key challenges as the startup grows.

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Barry Diller trusts Sam Altman. But ‘trust is irrelevant’ as AGI nears, he says.

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Billionaire media mogul Barry Diller doesn’t think OpenAI CEO Sam Altman is untrustworthy, despite recent reporting to the contrary. On stage at The Wall Street Journal’s “Future of Everything” conference this week, Diller vouched for the AI exec, who has been accused by some former colleagues and board members of being manipulative and deceptive at times.

Diller, who is friendly with Altman, was responding to a question about whether or not people should put their faith in Altman to ensure that artificial intelligence benefits humanity.

In particular, he was asked about the theoretical form of AI known as Artificial General Intelligence, or AGI, which could one day outperform humans on any task.

The media exec, a co-founder of Fox Broadcasting and chairman of IAC and Expedia Group, said that while he believes Altman is sincere in his pursuits, that’s not really the area of concern people should be focused on. Rather, it’s the unknown consequences that will result from AI.

“One of the big issues with AI is it goes way beyond trust,” Diller said. “It may be that trust is irrelevant because the things that are happening are a surprise to the people who are making those things happen. And I’ve spent a lot of time with various people who’ve been in the creation mode of AI, and they have a sense of wonder themselves. So…it’s the great unknown. We don’t know. They don’t know,” he explained.

“We have embarked on something that is going to change almost everything. It is not under-reported. Now, whether these huge investments are going to come through — I couldn’t care less. I’m not invested in it, but progress is going to be made,” Diller added.

Still, the media mogul said he believes that most of the people leading the charge are good stewards, saying he believes that Altman is sincere and “a decent person with good values.” (Diller wouldn’t say which of the AI leaders he thinks is insincere, we should note.)

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“But the issue is not their stewardship. The issue is … it’s dealing truly with the unknown. They don’t know what can happen once you get AGI, and we’re close to it. We’re not there yet, but we’re getting closer and closer, quicker and quicker. And we must think about guardrails,” Diller noted.

Plus, he warned, if humans don’t think about guardrails, then the alternative is that “another force, an AGI force, will do it themselves. And once that happens, once you unleash that, there’s no going back,” Diller said.

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Snap says its $400M deal with Perplexity ‘amicably ended’

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Snap no longer has a deal with Perplexity, the company revealed on Wednesday as part of its quarterly earnings report. The deal, announced last November, would have seen Perplexity’s AI search engine integrated directly into Snapchat. Perplexity was set to pay Snap $400 million in cash and equity over one year as part of the deal.

Snap said that the companies “amicably ended the relationship in Q1″ and that its sales guidance “assumes no contribution from Perplexity.” When Snap announced the deal as part of its third-quarter earnings last year, it said it expected revenue from the partnership to begin contributing to its financials in 2026.

The deal would have seen Perplexity integrated into Snapchat’s “Chat” interface, allowing users to ask questions and receive conversational answers directly within the app. Although the integration was being tested with select users, it never fully rolled out.

Snap CEO Evan Spiegel said at the time of the announcement that the deal reflected the company’s vision to use AI to enhance discovery on Snapchat, and that Snap was looking forward to “collaborating with more innovative partners in the future.”

Snap said in February that companies had “yet to mutually agree on a path to a broader roll out.”

Perplexity did not immediately respond to TechCrunch’s request for comment.

Snap revealed on Wednesday that Snapchat’s global daily active users (DAU) rose 5% year-over-year to 483 million, while monthly active users (MAU) also grew 5% to reach 965 million. The company attributed the growth to new features across the app, including Snap Map and its Lenses AR filters.

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“In Q1, we returned to growth in daily active users, accelerated revenue growth, expanded margins, and generated strong free cash flow,” Spiegel said in a press release. “We remain focused on disciplined execution as we invest in Specs and our longterm opportunity in intelligent eyewear and look forward to sharing more at AWE on June 16th.”

Snap said in April that it was laying off roughly 16% of its global workforce, impacting around 1,000 full-time employees, citing advancements in AI for the cuts.

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