RESCENE have done it again. The group swept all five top spots in the October individual rookie idol brand reputation rankings, released by the Korean Business Research Institute — with Zena climbing to No. 1.
RESCENE (Credits: Soompi)
October rookie idol brand reputation rankings RESCENE sweep
The rankings were determined by analysing consumer participation, media coverage, interaction and community awareness indexes, using big data collected from September 2 to October 2. RESCENE’s dominance was total: all five members filled the top five, a repeat of their previous stranglehold on the chart.
Zena rose to the top after a whopping 145.30 percent increase in her brand reputation index since last month, bringing her total score to 3,131,887. High-ranking phrases in her keyword analysis included “Shilla princess,” “Honk Honk” and “trot medley,” while her highest-ranking related terms included “skilled,” “charming” and “lovable.” Her positivity-negativity analysis also revealed a score of 93.49 percent positive reactions.
Woni, Liv, Minami and May complete the top five
Woni came in second with a brand reputation index of 3,080,390, marking a 7.79 percent rise since September. Liv held onto third place with 1,103,735, Minami maintained fourth with 812,128, and May remained fifth with 682,091.
The clean sweep underlines RESCENE’s remarkable momentum among rookie acts, with the group’s members not just charting as a unit but dominating as individuals too. Zena’s surge — more than doubling her index in a single month — is the standout story, driven by the variety and performance moments captured in her keyword analysis.
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Source: Soompi — read the full story there.
