TREASURE made their comeback on November 2 with the digital single “SHOCK,” but instead of unanimous praise, the release has split K-Pop fans — with some listeners saying the track sounds like NCT 127.
TREASURE (Credits: YG Entertainment via Koreaboo)
Why TREASURE’s “SHOCK” Divides Fans
While many fans celebrated the YG boy group’s return, others were quick to point out similarities to NCT 127’s sonic style — comparisons that gained traction on social media within hours of the song’s release.
Supporters of the comeback pushed back hard. One fan called the track “the epitome of perfection,” praising its flawless production quality and admitting the song had them “on chokehold” from the first second. Another wrote that TREASURE had “seen the current state of kpop and came to save us all.”
The joke even went viral: one fan quipped, “are they feeling real blingy or,” referencing NCT 127’s signature aesthetic — a nod that got plenty of engagement from both fandoms.
TREASURE Comeback: Why the NCT Comparison Hits a Nerve
The comparison debate comes at a sensitive time for TREASURE fans, who have long argued the group is painfully underrated within the fourth-generation boy group landscape. For their supporters, the NCT 127 comparison risks overshadowing what they see as a triumphant comeback for a group that deserves more recognition.
The comeback follows a string of headline-grabbing moments for the group, from TREASURE’s unexpected reorganization ahead of their new album to members’ transformations after the company’s shake-ups. Whatever side of the debate fans land on, one thing is clear: “SHOCK” has everyone talking — which is exactly what a comeback needs.
Also Read: NCT 127 Bangkok Concert Controversy: Taeyong Excluded From Fan Banners, Sparks Major Backlash
Source: Koreaboo — read the full story there.
